About Prudential

Prudential Life Insurance of Taiwan Ltd. is a subsidiary of Prudential Financial, Inc., which is a leading financial service provider. Prudential Financial, Inc. has business operations in the US, Asia, Europe, and Latin America. Boosting diversified and quality talent, Prudential Financial is uniquely suited to help individual and corporate clients both grow and protect their wealth through products and services, such as life insurance, annuity, retirement solutions, mutual funds, and investment management.

Over the past century, Prudential, as solid and robust as the Prudential Rock, has been showcasing its integrity, professionalism, innovation, and stability. Prudential now is operating life insurance and investment management businesses in Taiwan.  

Prudential Financial Group

In November 2000, in order to demonstrate its commitment to the Taiwan market, Prudential Life Insurance Company of Taiwan Inc. became the first Taiwan subsidiary among all foreign life insurance companies. The amount of capital amounted to NTD 2.28 billion. On the approval of the board in 2017, the amount reached NTD 4.961 billion. In 2018, the asset value of the company totaled NTD 165.551 billion. 

With its abundant financial resources, Prudential of Taiwan will continue to strive to fulfill its commitment to provide financial protection and peace of mind for tens of thousands of families.

Philosophy - Different and Better

With a long history and a sense of calling, Prudential Life Insurance, upon its entry into Taiwan, determined to be “Different & Better” and educate people on the importance of insurance in hopes of contributing to the Taiwanese society. Prudential Life Insurance Company of Taiwan Inc. has always focus on quality and been committed to providing its customers with the best life insurance services using Quality People, Quality Product, and Quality Service in order to best exemplify the philosophy of “Love and Care” as well as “Care for People”.

Insist On Giving Priority To Protection

Prudential Life Insurance is committed to its core values and protecting families in Taiwan in hopes of maintaining social stability. Protection is our priority. Prudential's professional Life Planners, quality talent, starts from needs analysis to understand customers' protection gaps and customize the best policies for each customer.
We turn our commitment and love into deeds and exemplify the spirit of "Care for Humanity".

Give Full Play To The Spirit Of Caring For People And Insist On Giving Priority To Protection


Help our customers achieve financial security and peace of mind


To distinguish Prudential as the most trusted and admired life insurance company in Taiwan


  • We help individuals and families understand their needs and inspire them to take action to secure their future.
  • We provide tailor-made solutions that address core protection needs - focusing clearly on covering risks of dying too soon and living very long. 
  • We provide a rich and engaging experience for our customers, life planners and business partners that makes them feel at ease and well supported. 
  • We distinguish ourselves from others through our life planners - the highest quality professionals in the industry - bringing the global power of prudential to everything we do.
  • We aim to serve our customers for life - running our company to ensure that every claim is paid.
  • We are never content. We are constantly looking for ways to innovate to better serve customers and expand our mission through new approaches to the market, innovation and creativity.

Our Core Value

Worthy of Trust

Worthy of Trust

We keep our promises and are committed to doing business the right way.
Customer Focused

Customer Focused

We are inclusive and collaborative, and individuals with diverse backgrounds and talents can contribute and grow.
Respect for Each Other

Respect for Each Other

We provide quality products and services that meet our customers' needs.
Winning Integrity

Winning with Integrity

We are passionate about becoming the unrivaled industry leader by achieving superior results for our customers, shareholders and communities.